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Citizens’ lives (behaviour change) / employment

Attracting customers to national parks and promoting ‘workations’ in National Parks and hot springs:
“Workations”, a portmanteau of “work” and “vacation”, are trips that enable both telework and tourism. Since the COVID-19 outbreak, campgrounds have become popular as recreational spaces that allow for social distancing. At the same time, inns in hot spring areas have also become increasingly viable as workation options, leading to a greater momentum for the trend. Japan is planning to further promote workations in National Parks and hot springs through providing infrastructural support (Wi-Fi availability), promoting workation tours. This project aims to maintain and secure employment for the businesses involved, increase the number of travelers through attractive tours, and revitalize the local economy by preparing tours and other activities with an eye to the post-concussive phase.

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